Not all natural products and alternative products should be praised for sustainability.
Take for example little known herbs, common ingredients and plant extracts that we love to think of as eco friendly because they are chemical free.
But they will never become mainstream eco friendly products because anything in excess becomes unsustainable and less eco friendly.
Take the humble lemon for example. Praised across frugal networks for its cleaning ability, loved by old-fashioned housewives for its versatility around the home and loved by eco friendly gurus for its chemical-free natural qualities.

photo credit: foodiesathome.com
But what if everyone used lemons for everything? What if we all used lemons for the 101 things lemons can do?
The Requirements:
So, lets say that you have 30 apartments in your block just as I currently do. And lets all assume that they are jumping onboard the eco band wagon and using lemons as the natural alternative to everything!
So, lets say we are using lemons for the following examples:
Sanitation: Lemon juice is great for killing bacteria on everything from chopping boards to kitchen counters, and oven tops to toilet seats!
Bleaching: Just squeeze the juice on to stained wooden or cloth surfaces for food or tea stains, rub in and leave for 20 minutes before rinsing – all clean!
Cleaning: Wash white clothes with a half cup of lemon juice, rub with salt into pans for a shine, or rub on the grater to get rid of cheese or sticky foods.
Health: Heat up a half lemon and mix with honey for a cold remedy, add to hot water to ease digestion or use for a nice aromatherapy session.
Beauty: Rub direct on fingernails for a whiter tip, brush into hair for a lighter colour, or rustle up with a few other ingredients as a hair loss remedy!
Treatments: Dilute the juice for a smelly aftersun lotion, rub the peel into painful joints for 2 hours for ‘instant’ relief, or use as a bleach on your freckles and age spots!
It can also be used for polishing funiture, cleaning microwaves, washing windows, keeping cut flowers fresh, reducing the irritation of insect bites and to get rid of strong smells in your fridge!
And of course you can cook with it!
The Practicality:
Needless to say if we used lemons for all these things to be green and healthy, chemical free and ‘natural’ then my apartment building would consume around a 1000 lemons a month as a minimum.
Multiplied up for the year = that’s nearly 11,000 lemons just for my block based on 1 lemon a day per flat. Which I would say was quite a low guess-timate – bearing in mind the cold remedy alone uses half a lemon per drink – and they don’t last for ever in the fridge so many would be thrown away or composted.
Multiplied up by my home city (assuming that there were half as many households as people) this would mean that we would need over 175 million lemons a year to be totally lemon-based eco friendly chemical-free conurbation!
Now – where do you suppose we would get our 175 million eco friendly lemons from – organic, fair trade and locally sourced of course!
Probably the same place we get our billion battery chickens from or our thousands of litres of palm oil from: i.e: not a nice place!
Where in the frost-free world could we grow the 4000 chemical free, non-intensively farmed outdoor organic lemon trees just for my towns lemons? Or the 20,000 trees for the neighbouring 5 towns as well?
The Results:
As you can probably work out – using lemons for all their natural purposes will result in lemon factory farming – and the use of acres of arable land for non-food crops.
Neither is very eco friendly.
Unfortunately, this is the case for most such natural products; like bicarbonate of soda and white vinegar. They sound great for the individual but wouldn’t be practical or sustainable for the world.
This also applies to lifestyles not just cleaning products. Living in an ‘off the grid’ commune with low energy demands and only eating high energy home grown foods and washing in a river with no telephone is fine for a group of friends in their own woodland – but this is no way to run a country!
It isn’t really suitable for running a business either! If everyone lived like this, there would be no information network, no technology, no power, no policing, no imports or exports (so no coffee, chocolate, foreign natural resources) no transport network or tourism, etc, etc. I mean who would be working in the factories and offices to power these things?
Sometimes, eco ideals are only ‘ideal’ because we live in a world where you have choices. What we do need are large scale solutions that will work for our growing population, not just a few people in each community.